The flagship store in Liverpool ONE is getting ready to officially launch its all-new Beauty Hall, and the celebrations promise to be as glamorous as the transformation itself.
From August 8 to August 10, John Lewis’ newly revamped Beauty Hall will open its doors, inviting beauty enthusiasts to indulge in a weekend brimming with complimentary experiences, product demonstrations, live DJ sets, and masterclasses. This exciting event embodies not just a store opening but a full-blown beauty celebration.
The timing of this launch couldn’t be more perfect. After much anticipation, John Lewis is set to reveal a spacious, sparkling, and sophisticated Beauty Hall that showcases top-tier skincare, makeup, and fragrance brands. Imagine having Fenty Beauty, Laneige, Trinny London, Jo Malone London, Loewe, and La Mer all within arm’s reach. This is a beauty lover’s dream come true, featuring the cream of the crop under one lavish roof.
What’s New In-Store?
The transformation of the Beauty Hall is nothing short of spectacular. The new layout boasts more floor space, sleek counters, and an exciting new piercing studio curated by the renowned Tish Lyon. Here, beauty aficionados can explore custom jewelry welding—perfect for those seeking a unique, luxurious element to their beauty experience.
Fragrance enthusiasts will be thrilled to find a dedicated fragrance zone featuring some of the world’s most iconic scent brands, including Loewe and Byredo. This zone promises to elevate Liverpool’s beauty landscape, whether you’re stocking up on favorites or venturing into new territory.
A Weekend Packed with Beauty, Beats, and Freebies!
Kicking off on Friday, August 8, John Lewis Liverpool is set to dazzle with a three-day extravaganza that’s anything but mundane. Stepping outside into Paradise Street, visitors will find a vibrant pop-up beauty playground complete with its own stage for continuous masterclasses delivered by top brands.
Expect to hear DJs spinning upbeat tracks, live demonstrations showcasing the latest products, fun giveaways, and expert consultations on everything from skincare routines to makeup application. Inside the store, shoppers will find more than a dozen free beauty masterclasses, brand representatives on hand to offer personal advice, and unexpected delights throughout the weekend.
Highlights Not to Miss:
- Elemis Airstream Pop-Up Spa: Experience ultimate luxury with the Formula One-inspired Airstream skincare treatments—a true pitstop for your skin.
- Laneige Claw Machine: Feeling lucky? Each beauty purchase allows you to scan your My John Lewis card for a chance to snag some of Laneige’s most coveted Korean beauty products from the claw machine.
- Fenty Beauty Launch: Mark your calendars for the arrival of the much-anticipated Fenty Beauty counter on August 8. Discover Rihanna’s famous Gloss Bomb Lip Luminizer, find your perfect shade, and take a selfie with the iconic Fu$$y taxi that will be parked nearby on the following weekend (August 15–16).
- Free Masterclasses: With a roster of nearly 20 different free masterclasses, there’s something for everyone. Key highlights include:
- Fenty Beauty x Adeola Gboyega and Naima Bremer – Insights from the pros.
- Sculpted by Aimee with presenter Charley Marlowe – TikTok-worthy glow tutorials.
- Laura Mercier x Cher Webb – Mastering effortless daytime glam.
- Live DJs: Enjoy live DJ sets throughout the weekend, enhancing the celebratory atmosphere as you explore new beauty finds.
Rebecca Johnson, branch manager at John Lewis Liverpool, expressed:
“We are so excited to finally welcome customers into our new Beauty Hall. It’s been a labour of love, and we’re incredibly proud of how it’s turned out. The new space is brighter, more spacious, and filled with some of the most exciting brands in beauty right now. We’ve really raised the bar when it comes to fragrance, skincare, and cosmetics, and we think Liverpool shoppers are going to love what’s in store—especially the launch weekend.”
How to Join In:
All the activities scheduled for the weekend are free to attend; however, specific masterclasses come with limited capacity and are expected to fill up quickly. To ensure your spot, you can reserve your space now by visiting the John Lewis Liverpool events page.
The weekend takeover occurs from Friday, August 8, through Sunday, August 10, with additional activations like the Fenty Fu$$y taxi making its grand appearance the following weekend on August 15–16. Whether you’re looking to elevate your skincare regimen, treat yourself to a new fragrance, or simply enjoy a fun and fabulous day out with friends, this beauty bonanza promises to be one of the most thrilling summer events in Liverpool.
For more details and bookings, head to johnlewis.com or visit the Liverpool ONE store.
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