The Legacy of W&J Wilson: A Family-Run Clothing Tradition in North America
A Humble Beginning
Scott Thompson’s journey into the clothing business started at a tender age of 11. His father introduced him to the family’s clothing store, tasking him with the simple job of marking up socks. This formative experience would later draw Thompson back into the fold of retail, despite his academic pursuits in biology. One could say that his venture into the clothing industry was not just a choice but rather a return to his roots.
A Storied History
W&J Wilson is not just any clothing store; it holds the title of the oldest family-owned clothing store in North America. The store’s origins date back over 160 years when its founder, William Willson, accidentally landed in the wrong port with 18 trunks of clothing. Thinking he was bound for New Westminster, Willson set up shop near Fort Victoria and began selling to the local community. This serendipitous beginning laid the foundation for what would become a legacy of style and quality.
Generations of Commitment
The Wilson family’s commitment to the store didn’t end with its founder. In 1954, Thompson’s grandfather purchased a stake in the business, breathing new life and perspective into the enterprise. This familial connection culminated in 1972 when Scott’s father, Tom, secured a bank loan to acquire the remaining shares from Harold Wilson. Such dedicated ownership through generations reflects not just familial loyalty but also a commitment to the community they serve.
Modern Offerings Rooted in Tradition
Today, W&J Wilson offers a diverse selection of men’s and women’s fashion, encompassing everything from stylishly casual wear to high-end items and custom suits. In an industry marked by ever-changing trends, Thompson emphasizes that the store has embraced this evolution. “Fifty years ago, it was all suits and ties,” he notes, acknowledging how the fashion landscape has shifted towards more relaxed attire. Despite the changes in style, one constant remains: the unwavering commitment to quality.
Navigating Change in a Challenging Market
The impact of market shifts became particularly apparent in 2021 when W&J Wilson made the difficult decision to close its Government Street location. This strategic pivot allowed the company to concentrate resources on its Sidney and Oak Bay stores, which continue to serve the community robustly. Thompson recognizes the necessity of adapting to the times but remains anchored to the brand’s core values. “You have to change with the times and be responsive to your customers,” he insists, reaffirming the store’s commitment to individualized service and community engagement.
Relationships Matter
The foundation of W&J Wilson’s success is significantly rooted in the relationships Thompson and his team have cultivated over the years. The store’s staff is a testament to this focus—many team members have enjoyed decades-long careers there. Helena Andrews, a seamstress at the Oak Bay store, is a shining example, having been part of the team for 37 years. Her expertise and familiarity with the products amplify the store’s reputation for quality service.
Thompson believes deeply in the value of these relationships. “Our knowledgeable staff and the relationships we’ve built with our customers over these many years are what set us apart,” he stresses. In a big city like Victoria, local businesses like W&J Wilson thrive because people appreciate knowing that they can trust their community-based establishments.
A European Connection
On the horizon of upcoming trends, Thompson is preparing for a buying trip to Europe, where the store sources much of its inventory. This approach ensures that W&J Wilson offers unique pieces that differentiate it from competitors. “We pride ourselves on offering good quality clothing at reasonable prices,” he asserts, underscoring his commitment to both craftsmanship and affordability.
W&J Wilson stands as a beacon of history and modernization in women’s and men’s fashion, showing how a family-run establishment can adapt while maintaining its core values. Thompson’s belief in community, quality, and personalized service continues to drive the store forward, making it a beloved institution in the heart of Victoria.
