Makeup Expiration: What You Need to Know
Makeup is our trusty companion in the journey of beauty, but how well do we really know it? From the luscious lipsticks to the enchanting eyeshadows, these products can work wonders, but they also come with a shelf life. Understanding when to let go of our beloved beauty items is crucial for skin health and safety.
The Question of Expiration
“Does makeup expire?” you might wonder. The answer is a definite yes. While it’s tempting to hold onto that perfect shade of lipstick even after its prime, using expired products can pose risks. Jenna Rosenstein, Bazaar’s beauty director, admits to occasionally using older items from her collection. However, experts point out that the risks of skin irritation and infections, particularly with eye and lip products, are significant. Rachel Nazarian, a board-certified dermatologist, emphasizes that expired makeup can lead to complications, even if they aren’t common.
Identifying Expiration Dates
So, how can you determine when it’s time to say goodbye? Most makeup products come with a Period After Opening (PAO) symbol, indicated by a small jar icon on the packaging. This isn’t just a suggestion; it’s a scientifically backed timeline to ensure safety. Balanda Atis, a brand chemist at L’Oréal Paris, highlights the importance of this symbol, reminding us that makeup preservation is fundamentally about product safety.
General Guidelines for Expiration
- Eye Products: Mascara and eyeliner typically have a lifespan of about three months. If you’ve recently been ill, it’s wise to toss them right away.
- Creamy Products: Liquid foundations and cream-based products usually last six months.
- Powder Products: These can last from one to two years with proper storage. However, be mindful that powders, while less prone to bacterial growth, aren’t completely immune.
Best Practices for Makeup Hygiene
It’s easy to overlook makeup cleanliness, but proper care can extend the life of your products. Erica Taylor, a makeup artist with L’Oréal Paris, shares her expert advice on maintaining makeup hygiene:
- Sharpening: Regularly sharpen eye and lip pencils to remove the top layer where bacteria can accumulate.
- Brush Maintenance: Clean your brushes regularly—spray them after use and deep clean once a month with shampoo or a specialized cleaner.
- Powder Care: Lightly wipe the top layer of powders with a tissue or mist them occasionally with 70% alcohol to sanitize.
The Importance of Adherence to Expiration Dates
Both Nazarian and Atis are strict about makeup expiration, cautioning against the invisible dangers of using outdated products. They advocate for tossing products promptly once the PAO date arrives. While it may be tough to part with a beloved mascara or foundation, prioritizing safety should always prevail.
Utilizing Technology for Reminders
Navigating expiration dates might feel tedious, but technology can help. Atis suggests setting calendar alerts on your phone for each product’s PAO date. Think of it as a beauty subscription service for yourself. This not only keeps your makeup bag fresh but also offers a valid excuse for a little shopping spree.
Incorporating these simple steps into your beauty routine can significantly reclaim the vibrancy of your skincare and makeup experience, ensuring that you always put your best face forward.

