NEXTOPIA at Siam Paragon: Setting a New Benchmark for Sustainable Travel Experiences

Siam Paragon, one of Thailand’s premier global retail destinations, has launched NEXTOPIA, a groundbreaking initiative that sets a new standard for sustainable living and innovative retail experiences. Positioned as the world’s first prototype for the future city, NEXTOPIA aims to transform the way urban communities engage with sustainability, technology, and creativity. This ambitious project spans over 15,000 square meters, bringing together global innovators, environmental advocates, and business leaders to co-create a better world for tomorrow.

Developed in partnership with more than 50 visionary organizations across various sectors, NEXTOPIA integrates sustainable innovations into everyday life, crafting an experience that transcends shopping and entertainment. With an emphasis on eco-friendly architecture, renewable energy, and sustainability-driven activities, NEXTOPIA invites visitors to immerse themselves in cutting-edge technologies and explore their role in building a sustainable future.

NEXTOPIA: A City of the Future in the Heart of Bangkok

Nestled within Siam Paragon, one of Bangkok’s most iconic destinations, NEXTOPIA signifies a major paradigm shift in urban development. It stands as a significant co-creation platform, designed to encourage collaboration among businesses, communities, and environmental organizations to drive positive social impact. Visitors can anticipate a fusion of advanced infrastructure, sustainable retail, and captivating cultural showcases aimed at enhancing daily life while championing sustainability.

This ambitious THB 850 million investment serves as not just a tourist attraction but an inclusive community-driven innovation hub, where all experiences are grounded in the principles of sustainability, equality, and inclusivity. Guests can explore a variety of themed zones showcasing the latest in green technologies, energy-efficient systems, and eco-friendly retail options, setting a new benchmark for global tourism and retail.

A Co-Creation Model: Building a Sustainable Future Together

The NEXTOPIA model is crafted around three core components:

1. Cutting-edge Infrastructure: Collaborations with over 50 visionary organizations unite diverse expertise to shape a forward-thinking urban landscape.
2. Communities: Partnering with more than 30 environmental and sustainability-focused communities ensures a concerted effort towards fostering long-term positive impacts.
3. Retailers: The integration of over 40 brands and 300 SMEs into the NEXTOPIA ecosystem guarantees access to sustainable products and services that uphold the tenets of sustainability, equality, and inclusivity.

By showcasing how sustainability can permeate every aspect of life—from the energy consumed to the products offered—NEXTOPIA sets a powerful example. Notably, Siam Paragon stands out as the first in Thailand to procure 30% of its electricity from certified renewable sources, marking a significant milestone in sustainable retail management.

Innovative Features for Sustainable Living

NEXTOPIA incorporates several innovative technologies designed to support a cleaner environment. Among its remarkable features are:

• Kinetic Floor: A unique system that converts footsteps into clean electricity, enabling visitors to generate renewable energy as they walk.
• Solar Rooftop System: In collaboration with B.Grimm, NEXTOPIA installs one of Thailand’s largest solar power systems, supplying green electricity to the facility.
• Radiant Floor Cooling System: This energy-efficient innovation minimizes air circulation and allergens, delivering a healthier indoor environment.
• Cooling Waterfall: A stunning 16-meter waterfall enhances humidity and conserves energy through natural cooling processes.

These technologies illustrate the seamless integration of sustainability and innovation into daily living, offering eco-friendly alternatives to conventional urban infrastructure.

A Destination for Global Sustainable Tourism

NEXTOPIA is more than just a site to visit; it embodies a global movement that encourages participants from around the world to engage in the ongoing conversation surrounding sustainability. This space serves as a dynamic platform for sustainable entrepreneurship, fostering collaborations between local SMEs and international brands to develop eco-conscious products and services that benefit both society and the planet.

Guests can partake in hands-on experiences, such as exploring the Vertical Farm, where they can cultivate their own vegetables and herbs, or utilizing AR Binoculars that offer an augmented reality view of NEXTOPIA’s innovative features. With friendly mascots greeting visitors, the experience is as enjoyable as it is enlightening.

Dining, Retail, and Entertainment with a Sustainable Twist

Beyond its remarkable infrastructure, NEXTOPIA also promises exceptional dining experiences that highlight sustainable dining practices. Renowned restaurants and cafés, including L’antica Pizzeria Da Michele and Gordon Ramsay Street Burger, combine world-class culinary artistry with minimized food waste and locally sourced ingredients.

At the EATELIER, a pioneering dining entertainment destination, guests can indulge in the creativity of Michelin-starred chefs coupled with immersive performances. This unique culinary experience combines spectacular dining with elements of art and culture, transforming each meal into a celebration of artistry and social responsibility.

A New Global Retail and Tourism Landmark

The NEXTOPIA initiative is a defining milestone in the transformation of global tourism. By fusing sustainable architecture, cutting-edge technology, and innovative retail concepts, Siam Paragon has established a new standard for future cities, revolutionizing the retail and tourism landscape.

As NEXTOPIA continues to evolve, it is poised to attract visitors from around the globe, eager to explore the forward-thinking aspects of urban living. With its unique blend of sustainability and innovation, Siam Paragon, alongside NEXTOPIA, is reshaping the future of retail and tourism, ensuring that every visitor’s experience is both memorable and impactful.

Experience the Future Today at NEXTOPIA

Ultimately, NEXTOPIA represents more than merely a new attraction; it embodies a vision for the future—an innovative model for sustainable living and transformative urban spaces. Located within Siam Paragon, this world-class destination offers a distinct opportunity for travelers to engage with cutting-edge technologies and experience sustainable living first-hand, joining a global movement aimed at creating a better world.

NEXTOPIA is poised to redefine what global tourism and sustainable development mean within the retail sector, presenting an experience enriching for both the planet and its visitors.